Vasco da Gama surprised fans by stepping onto the pitch against Athletico-PR this Sunday with a QR Code emblazoned in place of their usual main sponsor. The initiative is a tribute to the club’s 10-year anniversary of its fan membership program, offering a range of benefits to supporters who scan the code during the match. Each player carries a personalized QR Code that leads to different prizes, encouraging fans to engage with the entire squad’s uniforms.
By scanning the code, fans can win various rewards, including VIP box tickets, visits to the club’s training center, and the official tour of São Januário Stadium. The unique twist is that each player’s code directs to distinct giveaways, boosting interaction across the team.
The QR Code will remain on Vasco’s jersey for the upcoming Copa do Brasil match against Paysandu on Wednesday, the return leg of the fourth round, also at São Januário. The club confirmed this continuation of the action.
This marketing strategy comes as Vasco is still searching for a new main sponsor. They had previously negotiated with SportingBet, but the deal stalled due to internal disagreements over values. While awaiting a new partner, the board opted to use the prime jersey space to highlight the membership program and engage the fanbase.
